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What do you think of the banning of McDonald’s “BF-GF” TV commercial?
“Lahat na lang bina-ban” – I read this last night on my Facebook newsfeed. Do you think there’s fairness in this banning issue?
Maybe because I only get to watch television at night that I didn’t notice that the adorable McDo BF-GF commercial isn’t airing anymore. Last week, a lot of people shared this TVC on various social networking sites. Apparently, Filipino viewers liked it. Who wouldn’t? Oh, Catholic Bishops Conference of the Philippines.
As you know, CBCP called the attention of the food chain giant because of the alleged inappropriate message conveyed by this BF-GF TVC to Filipino kids. That’s point number 1. Point number 2, the TVC allegedly exhibits superficiality of relationships which disregards commitment and proper wooing of a lady (heck, they feature little kids). Point number 3, the kids are too young to talk about relationships and even engage in one.
We get McDonald’s side. They came up with this concept because it’s cute, because it can caught the attention and the hearts of people. And they did it. McDonald’s, through the years, had come up with good advertisements. With this BF-GF commercial, what McDo wants to point out is the cheapness of their fries. Unfortunately, other people associated that ‘cheapness’ idea to the story of the kids in this commercial.
I read comments on blogs regarding the banning of this McDo BF-GF commercial. What about the sexy commercials aired on TV which kids are able to see?
If this McDo commercial (with the same concept and all) featured models who are in their 20s or 30s, will CBCP ask McDonald’s to stop airing it?
I guess entertainment, advertising, and censorship won’t gel together that easy. Ever.
As a mother of a 4 year old son, I share same sentiments instantly upon seeing it on TV. You bet its cute, but as parents would you also find it cute hearing your young children saying they want to have a “gf/bf” too? My son viewed it as if at his age now, its normal to have a gf then marry. Some people should try to be more responsible.
As a parent of twins of almost the same age, I share your sentiment only until the point of the commercial sending a “wrong” message to kids that relationships can start their age. But I don’t go about blaming the ad in question. Ultimately, it is still the parent’s obligation to mold the kids responsibly. If we’re to disallow everything on TV that can remotely affect our kid’s minds wrongly, then stop showing 80% of everything. It’s more disturbing to see kids of this age dancing like the sexy dancers of various noontime shows, or repeating cheap catchphrases like “tomoh” or such. It only dulls their mind, which is harder to correct in the long run. Responsibility starts with us. Don’t let other people do our jobs. 😉