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Television viewing is now like an everyday debate on whether the menu for lunch should be the same for dinner or not (or even until the morning after).
Are you a solid Kapamilya? A true-blue Kapuso? Or a happy Kapatid? Or a diversified viewer who touches the remote control button to three or more channels in a five-minute interval?
Since when did the best television network battle emerge? The people roaming around in the entertainment circus circle are now labelled as Kapamilya, Kapatid, or Kapuso, or the what I would call ‘the wanderers’ – those who are not signed for an exclusive contract with any of the country’s biggest networks.
At home, we are a mix of Kapatid, Kapuso, and Kapamilya. And then at times Kabarkada (as my brother and I tune in to Studio 23). We kind of don’t care as to what network are we contributing much audience share. I mean, do you care?
I don’t know how they gauge their TV ratings so I would just settle with simply asking you.
We tune in to these networks for various reasons: (1) because of the exclusive contract stars they have, (2) because of the kind of programs they feature, (3) because it’s the only network which has the strongest reception in your area.
The third reason, I supposed, has the greatest impact on television viewers. Why? ‘Cause even if you want to follow the story of Mateo and Lia but the reception signal of ABS-CBN is just too annoying, you would resort to following the Baker King or Nagbabagang Bulaklak. Got it?
I don’t know in other parts of Batangas but in our locality, mukhang malinaw naman ang mga channel na ito.
It’s understandable that these big networks are still existing because they are doing something a lot of things worth millions of money just to stay on air, just to have every Best Television Network award there is, just to gain the biggest percentage of nationwide audience share, just to keep the stars that make the network shine the brightest. And it’s not just as simple as that.
But for us, who sit how many hours in front of the television, we only care for the lesser complicated things – to be entertained. Sometimes, I even turn on the TV just to have a source of noise in the room while I’m doing something else.
Batangueños, just like any other Filipinos here and abroad, only want good kind of entertainment – unless we’re working for any of these leading television networks.
