SM Supermalls’ New Designs of Fashionable Eco Bags Now Available!

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Press Release from SM City Lipa

SM Launched its New line of Eco-Bags

Renew. Spark. Breathe. Flow.

These are the statements SM Supermalls is sharing with the youth through the introduction of its new line of SM Eco Bags. The four simple philosophies are the main designs in the reusable bags and intend to inspire a life change among the younger generations.

The bags launched simultaneously in all SM Supermalls nationwide on the 6th of August, with the SM Megamall Mega A Event Center as the main venue which gathered a mix of business, government, and NGO officials, plus students ranging from grade school all the way to college level.

At SM City Lipa, the day began with Ms. Liza F. Dimaculangan, Assistant Mall Manager of SM City Lipa who introduced the new SM Eco Bags as the latest milestone. She enjoined the youth to take a stand in protecting the environment by “adapting the lifestyle of recycling,” which is why the eco-friendly bags were created. Her speech led into the a video of Mr. Hans T. Sy, President of SM Primeholdings, Inc. and head of SM Cares, the Corporate Social Responsibility (CSR) arm whose environment program includes continuing projects that involve the protection of land, energy, water, and air. Other recent projects of SM Cares include the Green Film Festival, which featured movies and documentaries to raise awareness about global warming and climate change, as well as the visit of former US President and Nobel Peace Prize Laureate Al Gore.

Following this was a video of the new SM Eco Bags, which featured students getting into the spirit of things by eagerly participating in the preparations for the event: the transformation of the venue into a lush, green oasis was due to their valuable help.

The youth also took centerstage in the program, as the President of Batangas State University Lipa Campus Supreme Student Council Ms. Christiane Paola Ramos and Mr. Erwin Daniel Briones made a speech on how their organization and school gets into projects which helps the environment. This was followed by the messages given by guests like Francis Sabili, representative from the mayor’s office, Hon. Avior Rocafort, Committee for the Environment of Lipa City Council, Ms. Jeanette Reyes – Finance and Administration Officer of Pusod Inc., an environmental NGO based in Lipa City and Ms. Ella Katigbak, representative form Lipa City Environment and Natural Resources Office.

Commencing the event is a fashion show where kids flaunt the new stylish Eco-Bags SM Supermalls introduced its first line of reusable bags over one year ago to give shoppers an alternative to plastic grocery bags. Paintings by prominent Filipino artist Manuel D. Baldemor were printed on the bags and were an astounding success with close to 1.5 million sold. The popularity of the bags even spanned borders, and can still be spotted in many other countries around the world such as Italy, Spain, France, Greece, and in cities across the USA and Asia.

The hip, new bags can now be purchased for just P35.00 in all SM Supermalls nationwide. The polypropylene material is even durable enough to last up to two years of weekly use, so the youth can show off their support to save the earth anywhere they go. And while making a stylish statement, they really will be helping out, as a portion of the proceeds from every bag purchased will be for the benefit of an environmental cause.